DIY Friday
Trade Ecommerce Pioneer
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recent work
recent work
In a world where dental clinics look and feel the same, we saw an opportunity to align the expertise and internal culture of Halswell Dental, with their external brand and marketing. A brand identity that balances comfortable approachability, with a sense of excellence and unmatched clinical skill was our key focus. We built a brand that feels trustworthy, while simultaneously paving it’s own way in the healthcare landscape.
When Halswell Dental approached us, their reputation was strong and their team culture was truly inspiring, but their physical and digital presence no longer represented the strengths of the business. Partnering with Halswell Dental has enabled us to draw out what makes the clinic a true industry leader and usher the business into the new season of growth and excellence The exceptional internal culture and expertise of the team hasn’t been shared through the brand. Our task was to draw out what makes Halswell Dental unique, and build a brand in alignment with the clinic’s legacy and future potential. Embracing playfulness with clinical expertise and community roots. This is a brand that aligns internal and external cultures, brings along team into a collective vision, and boldly carves out a distinct space in the industry.
Design as Strategy
Design as art
