Forme exists to help ambitious businesses to make tangible impact, Through strategic creativity, big picture thinking and practical outworking.

Our methodology

guiding principals that lead the way we work

Brand strength is responsible for business growth

We don’t promote brand investment simply to beautify a business. Just as with any other business decision, creative needs to pull its weight. Companies with strong brands consistently outperform the S&P 500 index in their financial performance (Kantar, BrandZ). The companies with the strongest brands of all are more than twice as successful. Stronger brands equal greater business success. This is the foundation of our work.

Brand impact should be measured and tracked

Brand impact can be wrongly perceived as fluffy and hard to measure. But just as any other business investment, it’s not worth engaging in unless you can prove it’s worth. We believe brand impact should be measured, tracked and able to prove it’s ROI over and over again. It’s job is not to just make the social media manager’s job easier, but brand needs to be able to show up in a boardroom and impact the bottom-line to the CFO.

strategy is the dictator of creative decisions

Brand decisions are far too critical to be made based on vibes. Brands carry enormous potential, equity and financial implications to not be taken seriously. For Forme, every piece of work is founded on data, insights and market research. This enables our team and yours to be confident in creative decisions that are backed by metrics, not just aesthetic.

Brand and culture go hand-in-hand

Brand is the experience of a business, not just a logo. The most powerful brands are not just expressed through design and words, they’re felt on the inside through actions, rituals, leadership, and culture. Brand and culture are not two different things. Culture is your brand lived out. It’s the way your team collaborates, makes decisions, and brings your values to life every day. We design brands that live and embody their culture, not just market it.

See this in our work

01. ride or die
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We’re selective with what clients we partner with, simply because our approach is to jump with two feet into the deep end with you. We’re not interested in client churn. Forme exists to develop long-term partnerships, and genuinely meaningful support-systems around businesses.

Woman looking over strategy documentation laid out on floor

02. Every day is a school day
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Passivity creates slow growth, but proactivity moves business forward fast. We dedicate time every week to improving designs skills, marketing tactics and industry innovations. Carrying humility into every room, knowing that there's something to learn from everyone.

Forme Creative Team Looking over Documents

03. Sweat the small stuff
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If something is worth doing, it's worth doing right (at least that's what Nana always said). Great brands are the culmination of hundreds of perfected details. We pay attention to what most people overlook because this is what generates truly exceptional results.

04. Forme® & Function
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Aesthetics are well and good, but the proof is in the business outcomes. Our work is upheld by research, backed by measurable results. We make it our business to ensure forme and function to co-exists. Beauty that doesn't achieve is wasted time and money.

05. the audacity
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Setting audacious goals is the backbone of Forme. Conversations with our clients always start with blue sky thinking. This allows us to work backwards, developing a pathway to achieving those goals and building high-performing, truly incredible brands.

Born out of a love for meaningful design & a heart to serve others. We’re passionate about exceeding expectations and taking calculated risks.

Committed to innovative design solutions that produce powerful business outcomes

Our team

Islay Wharton

Director | Creative Director

Islay is deeply committed to client success. As a brand expert-come-entrepreneur, she focuses on the business impact of creative work. Being our client’s most passionate supporter, she’s motivated by helping clients to achieve their most outrageous goals.

Elyse Irvine

Junior Graphic Designer

Elyse is a master at bringing depth and finesse to design solutions. Elyse brings market insights and creative instincts that transform brand experiences across digital and print media.

Hayley Annetta

Photographer

Hayley is a natural light specialist. She’s an expert in photographing both people and products. Helping even the most camera-shy feel confident and comfortable. Hayley’s imagery is powerful in building connection and conversion for our clients.

Get in touch with us

[brand as strategy]

[brand as art]