recent work
recent work
When we began working with Abby Button Styling, it was clear we weren’t simply rebranding a business, we were helping surface the essence of a person. Abby’s work goes far beyond what to wear. For her clients, it’s a process of rediscovery, encouragement and empowerment, built through conversation, connection and confidence. The brand needed to capture this while strategically positioning Abby as a leader in an evolving industry. As a brand that’s more personal than commercial the strategy needed to begin with Abby herself. Through brand workshops and collaborative strategy development we mapped the purpose, methodology and values that define her approach and turned those into the foundations for both her visual identity and verbal expression.
This rebrand process was focused on elevating the outward expression of the brand, to align with the level of service and genuine approach Abby provides. This brand alignment provided Abby Button Styling the language, structure and visual identity to reflect the value and impact Abby brings to her work every day. A sophisticated yet playful identity balances warmth and approachability, with the credibility and memorability needed to strengthen her position in the market. Applied across brand collateral, every element works together to create a cohesive and recognisable brand experience. The result is a brand identity that feels like Abby. It captures the personal connection at the heart of her work, while creating a strong strategic foundation for the business to grow and show up as impactfully as she does.
brand as Strategy
brand as art
