Silver Peaks Woodworks is a contemporary, high-end wooden furniture brand based in Christchurch. Forme was approached by Silver Peaks to create a clean, boutique feeling brand that helps effectively bring the handmade, mid-century style, products to the local market.
The process developing the Silver Peaks brand was seamless. We generated three initial brand concepts, each tapping into different elements of the company’s vision and values. All balancing a feeling of clean yet rustic, handmade yet quality. The chosen brand concept was inspired by earthy shapes and textures, balanced by a modern, architectural feel. We brought in a classic roughness that nods to traditional wood working brands, paired with clean sans serif typography and geometric shapes.
The final product is a versatile brand featuring numerous logo variations, a rich, balanced colour palette and identifiable typography that targets the brand’s ideal buyers. Silver Peaks have since been able to market their products with confidence, feel solid in their unique selling point and compete in an evolving market.