Blog

WHY HAVE VALUES? Publicly defining what you stand for as a business outwardly shares your brand’s differentiation in the way you and your team handle yourself and your work. Business values can seem completely arbitrary, and often pointless when spouted out into the ether of company messaging, lofty goalkeeping and unmet promises. However, there is […]

It’s easy to think of branding as simply pasting your logo across every business-related object and digital asset. As attractively straightforward as that sounds (and as easy as that would make my job), it’s far from the reality – or the reality of what truly builds brands. What branding really hinges on is creating emotions […]

Our favourite insights from Future Demand by James Hurman. In today’s competitive business environment, many companies find themselves hitting a wall after the initial success of a product or service launch. Most businesses with a product or service that meets a real unmet need in the market quickly run out of customers (often within 3 years) […]

Back in January, Forme turned 5 years old (WOW time has flown!) and in that time, I’ve been able to count back our partnerships with almost 100 different businesses, different design projects, different business owners and entrepreneurs. From the beauty industry, to trades to professional services, to education to healthcare, both in New Zealand and […]

The concept of branding dates back thousands of years (around 2700 BC). Originally a brand was a hot metal plate used on livestock to differentiate whose stock belonged to whom. It indicated originally and even quality. Nowadays the idea of branding has progressed thick and fast into the corporate world. Differentiating business from business, good […]

Sometimes you can be doing everything right, but still be struggling to see the missing puzzle piece that’s holding your business back… We ALL come across blindspots in our businesses. These are the spaces where we know something isn’t quite working or fitting right, but we’re struggling to figure out exactly what that thing is […]

Do you ever look at something within your business that just isn’t quite right? It doesn’t sound right, doesn’t look right, doesn’t feel right, but you can’t quite put your finger on what it is or why? Being one of your most important marketing assets, your website is your primary online communication with your customers. […]

Hindsight is a beautiful thing – especially in business as we learn and grow. We start out so green and slowly figure out how to strategise, optimise and create the business we’d dreamed of. 🤩 Now with 5 years of experience – trials and errors, wins and losses, successes and harsh learnings under my belt, […]

Like many business owners, are you fed-up with your email inbox, contact forms and hottest leads being flooded with under-qualified, non-committal tyre-kickers? You’re not alone. Queue the High School Musical ‘We’re all in this together’ track… 💃🏼 In fact I was chatting to a friend this week who felt his entire website was a waste […]

When discussing stationery and brand applications with clients mid rebrand, the inevitable question of “do business cards really matter?” or “is it worth investing in business cards in 2022?” is bound to crop up. As we progress through the age of constant digital innovation, it’s not surprising we’re beginning to question the relevance of some […]

As a business owner, crafting impactful, strategic social media content can be a time-consuming chore and one that often produces minimal results. To kick off our first blog post of 2022, I want to distill Forme’s social content framework into three key steps, that will not only help you realign your social marketing, but will […]

As we approach the closing chapters of 2021, and reflect on the year that has flown by in a heartbeat, we want to take a moment to thank all our wonderful clients who we’ve had the pleasure of working with this year. Thank you to everyone who has trusted Forme with their business, to those […]

Every brand needs a purpose and every business needs a mission. Why? Because a business’ success is limited without the driving force of a greater purpose. What is the business’ core identity? What does the business fall back on in tough times? This is the why within the brand. Gone are the days you can […]

In the past year our businesses have experienced a whole lot of change. Hopefully some for good but no doubt there’s been some setbacks as well. Growth is great, development is great, but our challenge is to view setbacks and disruptions (like Covid) as opportunities to shift, flex and take a hold of new opportunities. […]

Whether you’re starting a new business, a seasoned entrepreneur or re-launching a brand, you NEED to have a great website that successfully communicates with your target market and converts site visitors into paying customers. You can’t start a successful business in 2021 without a GREAT website. First of all, why do you need a great […]

Branding and marketing cost money. Why? Because the work of a great marketer and designer will guarantee a significant increase in revenue for your business. A great marketer and designer will not only make your business look good, they will have researched thoroughly your industry, target market, market positioning and design styles that will ensure […]

Navigating your competition within business is a fine art. You can either constantly be comparing your business to others and feeling as though you’re not good enough, progressed enough or talented enough. OR you can learn to have an edge over your competitors and craft your own journey. Here’s how – the three keys to […]

Brand messaging. A fundamental element of any brand, yet so commonly misunderstood and under-prioritised. With the potential to make or break your marketing, reinforce or completely damage your visual identity, I think it’s high-time we talk about brand messaging! Forme builds stunning brands that influence, websites that convert and experiences that resonate. Above is one […]

MINDSET is one of the greatest factors to determine a business’ success. There’s a lot I could say on mindset, so to save you some time (and boredom), I’ve created a list of my top 5 mindset tips for a successful business: 1. Believe in yourself and believe in your product / serviceMost people can […]

It’s no mystery that an on-brand, cohesive social media feed benefits your business’s reach, your connection with customers and your memorability with them. But why is it so hard to achieve an aesthetic feed that will compete with the masses? My answer? Planning. Consistently getting great looking, valuable content out on social media is truly […]

Want to know the secret to conquering a saturated market – no matter what industry you’re in? Sounds like a dream cure right? Well here goes… Free value. I know that may seem quite unusual and ambiguous but all it really means is to provide your people (your ideal customers or clients) with valuable information, […]