We were approached to develop a brand identity and website that reflects the heart and values of Mama Bloom, whilst ensuring the business stands out as the leading choice in a rapidly expanding market.
The core of Mama Bloom is their fundamental connection to nature. The business’ ambition is to bring whimsy, meaning and a sense of grounding into everyday spaces through floral design.
Intertwining the heart of the business through its brand identity, we found inspiration in nature and Provence - style interiors. We designed a hand illustrated icon and foundational brand system that is undeniably reflective of the story and values of Mama Bloom.
The result is a refined brand and website that is elegant, mature, whimsical, and emphasises the indescribable beauty found in nature. This story is so evident in the brand identity, it creates a meaningful connection between the business and its target market, drawing the like-minded in.