A rebrand that attracts a high volume of ideal clients

Brand Design, Signage Design, Website Design and Development

Carlton Dental Care is a Christchurch-based dental clinic with a passion for patient wellbeing, and an aim to provide compassionate, comprehensive dental care that gives the confidence of a healthy smile. The clinic’s approach is to take the fear out of dentistry, creating a welcoming environment where people feel at ease from the moment they walk in the door.

Forme was approached by Carlton Dental Care to develop a completely new brand identity and website that would re-establish Carlton Dental Care as a
reputable, quality dentist and attract a higher volume of ideal clientele.

Our process started with an in-depth brand strategy session where we assessed the business’ current market positioning and future goals, analysing direct competitors and their target market personas. We crafted a strong brand direction based on this information to ensure that our work would support the clinic’s long-terms goals and provide consistent business success.

The final brand design is elegant, simple and modern, standing out in the industry as an approachable, family friendly, quality dentist. The logo is inspired by the sophistication of modern typography, combined with an identifiable brand mark and soft, welcoming colours.

The Carlton Dental Care brand utilises clean lines with soft shapes and patterns that balance sophistication with approachability. The use of gradients, layering and patterns provide a sense of calm. The overall brand imagery is eye-catching and versatile, working towards generating reputability for the business long-term.

The goal surrounding Carlton Dental Care’s new website was to create a modern, user-friendly digital space with the clinic’s new brand identity. Developing a site that builds brand recognition, showcases the business’ unique point of difference and ultimately brings in consistent, quality clients.

The custom-designed site was built with Showit, enabling the business to have full ownership over the long term and supporting consistent SEO growth. The website’s written copy is by Laura Griffiths from The Copy Room and photography is by Hayley from Hayley Annetta Photography.


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