Is your website generating enough business?
If your website is functioning more like a digital shop window, rather than a revolving door of sales, engagement and quality leads, it may be worth a trip down Analytic Lane.
Without regular check-ins on website performance, you’re almost certainly missing out on opportunities to optimise and convert more website visitors.
Some ways you can quickly review the performance of your website:
→ Analyse your website traffic in Google Analytics
Your traffic data reveals where visitors are coming from and how they interact with your site. Low traffic? You may need better SEO or marketing. High bounce rate? Your landing page might not be engaging enough.
• Look at the “Traffic Acquisition” report to see where your visitors come from (organic search, paid ads, social, direct, etc.).
• Analyse engagement metrics like session duration and pages per visit to understand if visitors find your content valuable.
• Identify pages with high exit rates—these may need UX improvements.
→ Assess user experience (UX)
If your site is slow, confusing, or not mobile-friendly, visitors will leave before taking action.
• Use Google PageSpeed Insights to test loading speed—slow sites lose visitors. Aim for under 3 seconds.
• Navigate your website as if you were a customer (or better yet, ask team members, family or friends to do the same). Is it easy to find key information? Do your CTAs stand out?
• Use a heatmap tool like Hotjar to see where users click and where they drop off.
→ Measure Conversion Performance
Traffic alone doesn’t mean much if visitors aren’t converting into leads or customers.
• Set up goals in Google Analytics (e.g., form submissions, purchases, email sign-ups) to track conversions.
• Use funnel analysis to see where people drop off before completing an action.
• A/B test different CTAs, layouts, and copy to see what drives better results.
→ Evaluate SEO performance
If you’re not ranking well in search engines, you’re missing out on organic traffic.
• In Google Search Console, review the “Performance” report to see which keywords drive traffic.
• Check for crawl errors, broken links, and mobile usability issues in the “Page Indexing” section.
• Analyse your top-performing pages—are they optimised with relevant keywords and internal links?
• Ahrefs and SEMrush are both helpful SEO performance tools to consider.
TL;DR: Check-in on your analytics tools (like Google Analytics) to determine how well your website is actually performing and identify areas you can optimise. Often even the smallest adjustments will increase conversions and sales.
OR leave it to the professionals – Let’s chat about how our website audit process could help you.
