Our favourite insights from Future Demand by James Hurman. In today’s competitive business environment, many companies find themselves hitting a wall after the initial success of a product or service launch. Most businesses with a product or service that meets a real unmet need in the market quickly run out of customers (often within 3 years) […]
October 18, 2024
Back in January, Forme turned 5 years old (WOW time has flown!) and in that time, I’ve been able to count back our partnerships with almost 100 different businesses, different design projects, different business owners and entrepreneurs. From the beauty industry, to trades to professional services, to education to healthcare, both in New Zealand and […]
February 29, 2024
The concept of branding dates back thousands of years (around 2700 BC). Originally a brand was a hot metal plate used on livestock to differentiate whose stock belonged to whom. It indicated originally and even quality. Nowadays the idea of branding has progressed thick and fast into the corporate world. Differentiating business from business, good […]
January 31, 2024
Sometimes you can be doing everything right, but still be struggling to see the missing puzzle piece that’s holding your business back… We ALL come across blindspots in our businesses. These are the spaces where we know something isn’t quite working or fitting right, but we’re struggling to figure out exactly what that thing is […]
December 4, 2023
Do you ever look at something within your business that just isn’t quite right? It doesn’t sound right, doesn’t look right, doesn’t feel right, but you can’t quite put your finger on what it is or why? Being one of your most important marketing assets, your website is your primary online communication with your customers. […]
October 31, 2023
Hindsight is a beautiful thing – especially in business as we learn and grow. We start out so green and slowly figure out how to strategise, optimise and create the business we’d dreamed of. 🤩 Now with 5 years of experience – trials and errors, wins and losses, successes and harsh learnings under my belt, […]
September 30, 2023
Like many business owners, are you fed-up with your email inbox, contact forms and hottest leads being flooded with under-qualified, non-committal tyre-kickers? You’re not alone. Queue the High School Musical ‘We’re all in this together’ track… 💃🏼 In fact I was chatting to a friend this week who felt his entire website was a waste […]
August 31, 2023
When discussing stationery and brand applications with clients mid rebrand, the inevitable question of “do business cards really matter?” or “is it worth investing in business cards in 2022?” is bound to crop up. As we progress through the age of constant digital innovation, it’s not surprising we’re beginning to question the relevance of some […]
March 1, 2022
As a business owner, crafting impactful, strategic social media content can be a time-consuming chore and one that often produces minimal results. To kick off our first blog post of 2022, I want to distill Forme’s social content framework into three key steps, that will not only help you realign your social marketing, but will […]
December 20, 2021
As we approach the closing chapters of 2021, and reflect on the year that has flown by in a heartbeat, we want to take a moment to thank all our wonderful clients who we’ve had the pleasure of working with this year. Thank you to everyone who has trusted Forme with their business, to those […]
December 20, 2021
Every brand needs a purpose and every business needs a mission. Why? Because a business’ success is limited without the driving force of a greater purpose. What is the business’ core identity? What does the business fall back on in tough times? This is the why within the brand. Gone are the days you can […]
February 22, 2021
In the past year our businesses have experienced a whole lot of change. Hopefully some for good but no doubt there’s been some setbacks as well. Growth is great, development is great, but our challenge is to view setbacks and disruptions (like Covid) as opportunities to shift, flex and take a hold of new opportunities. […]
February 9, 2021
Whether you’re starting a new business, a seasoned entrepreneur or re-launching a brand, you NEED to have a great website that successfully communicates with your target market and converts site visitors into paying customers. You can’t start a successful business in 2021 without a GREAT website. First of all, why do you need a great […]
January 25, 2021
Branding and marketing cost money. Why? Because the work of a great marketer and designer will guarantee a significant increase in revenue for your business. A great marketer and designer will not only make your business look good, they will have researched thoroughly your industry, target market, market positioning and design styles that will ensure […]
January 12, 2021
Navigating your competition within business is a fine art. You can either constantly be comparing your business to others and feeling as though you’re not good enough, progressed enough or talented enough. OR you can learn to have an edge over your competitors and craft your own journey. Here’s how – the three keys to […]
December 7, 2020
Brand messaging. A fundamental element of any brand, yet so commonly misunderstood and under-prioritised. With the potential to make or break your marketing, reinforce or completely damage your visual identity, I think it’s high-time we talk about brand messaging! Forme builds stunning brands that influence, websites that convert and experiences that resonate. Above is one […]
November 2, 2020
MINDSET is one of the greatest factors to determine a business’ success. There’s a lot I could say on mindset, so to save you some time (and boredom), I’ve created a list of my top 5 mindset tips for a successful business: 1. Believe in yourself and believe in your product / serviceMost people can […]
September 16, 2020
It’s no mystery that an on-brand, cohesive social media feed benefits your business’s reach, your connection with customers and your memorability with them. But why is it so hard to achieve an aesthetic feed that will compete with the masses? My answer? Planning. Consistently getting great looking, valuable content out on social media is truly […]
July 6, 2020
Want to know the secret to conquering a saturated market – no matter what industry you’re in? Sounds like a dream cure right? Well here goes… Free value. I know that may seem quite unusual and ambiguous but all it really means is to provide your people (your ideal customers or clients) with valuable information, […]
July 6, 2020